In a world where sameness is on the rise, Identity wins by imprinting every project with refreshing individuality. Identity is gaining notoriety for its visually sophisticated reel, which showcases directors who are sought after all over the world. Owner/EP Joe Masi has made his mark on award-winning work for Nintendo, Honda, Budweiser, 7UP, Tommy Hilfiger, Infiniti, and Gucci, creating an environment where creativity is allowed to flourish. Headlining the visual-style genre, Identity's directors cover the complete range of storytelling and effects.

Identity thrives in an open forum loft located in Manhattan's meatpacking district. At this collective, it's not unusual to find directors collaborating on other's projects. It's all part of the company credo to have a great time doing remarkable work in a relaxed atmosphere.